Why is Dragon King not updated?
Recently, many netizens discovered that the well-known self-media account "Dragon King" suddenly stopped updating, triggering widespread discussions. As one of the hot topics on the Internet, we have compiled relevant data and hot content in the past 10 days and tried to analyze the reasons why "Dragon King" stopped updating.
1. Hot topic data on the entire network in the past 10 days
| Ranking | topic | heat index | Main discussion platform |
|---|---|---|---|
| 1 | Reasons why Dragon King stopped updating | 9,852,341 | Weibo, Zhihu, Bilibili |
| 2 | New regulations on self-media industry supervision | 7,563,289 | WeChat, Toutiao |
| 3 | Homogenization of short video content | 6,125,478 | Douyin, Kuaishou |
| 4 | Creator’s Monetization Dilemma | 5,896,321 | Zhihu, Xiaohongshu |
2. Qunlongwang account data analysis
| Data indicators | Data before stopping update | Industry average |
|---|---|---|
| Number of fans | 12.58 million | 3.2 million |
| Average number of updates per month | 15 times | 8 times |
| Average views of a single video | 4.5 million | 1.2 million |
| Advertising Quotation | 500,000-800,000/item | 100,000-300,000/item |
3. Analysis of the five major reasons for possible suspension of updates
1.Content creation bottlenecks: According to insiders, the Dragon King team has been facing a serious shortage of creative content recently and has been unable to produce hit content for three consecutive months.
2.Team personnel changes: The core director and cameraman resigned one month before the production was suspended, causing the production process to be interrupted.
3.Platform policy adjustments: The main distribution platform has modified the algorithm rules, and the traffic of Dragon King type content has dropped significantly.
4.Business cooperation disputes: A legal dispute has arisen over an advertising contract with a well-known brand, which is currently being handled.
5.personal health factors: It is reported that the main creative staff need to rest due to long-term and high-intensity work.
4. Statistics of hotly discussed opinions among netizens
| opinion type | Support ratio | main argument |
|---|---|---|
| Looking forward to returning | 45% | High quality content and high fan loyalty |
| Transfer to other account | 30% | Sufficient supply of similar content |
| no longer follow | 15% | Content quality has declined recently |
| other | 10% | Lost interest in self-media industry |
5. Analysis by industry experts
Many self-media industry observers pointed out that the suspension of top accounts will increase significantly in 2023, reflecting several key issues in the development of the industry:
1. Content innovation cannot keep up with the speed of changes in user needs
2. The platform traffic distribution mechanism is becoming increasingly complex.
3. It is difficult to balance the pressure of commercialization and content quality
4. The physical and mental health problems of creators are becoming increasingly prominent
6. Future Outlook
Although the Qunlongwang team has not yet issued an official statement, according to industry experience, accounts of similar size usually do not give up easily. Possible directions include:
1. Returning in a new form after a break
2. Transform into an MCN organization to incubate new accounts
3. Merge and reorganize with other head accounts
4. Completely withdraw from the field of content creation
We will continue to pay attention to the development of the situation and bring the latest news to readers as soon as possible.
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