Why can't KuGou sing a chorus? Revealing the reasons behind and hotly discussed by users
Recently, Kugou Music has caused widespread discussion among users due to the lack of “chorus function”. As one of the mainstream music platforms in China, why has Kugou not launched this feature for so long? This article combines the hot topics on the Internet in the past 10 days, conducts in-depth analysis from the perspectives of technology, copyright, user needs, etc., and compiles relevant data for reference.
1. Ranking of popular music topics on the Internet in the past 10 days
| Ranking | topic | Number of discussions (10,000) | Related platforms |
|---|---|---|---|
| 1 | QQ music chorus function upgrade | 218.5 | Weibo/Douyin |
| 2 | NetEase Cloud Music AI Chorus | 187.3 | Xiaohongshu/Station B |
| 3 | Kugou can’t sing in chorus, causing controversy | 156.7 | Zhihu/Tieba |
| 4 | Investigation on karaoke App user churn | 92.4 | Headlines/Hupu |
2. Three major reasons why Kugou lacks the chorus function
1. Technical architecture limitations
The core architecture design of Kugou Music focuses more on “listening to songs” rather than “interaction”, and lacks sufficient accumulation of real-time audio transmission technology. Compared with the WebRTC low-latency solution adopted by QQ Music, Kugou needs to reconstruct the underlying audio processing module.
2. Differences in copyright agreements
| platform | Chorus Copyright Coverage | Additional authorization requirements |
|---|---|---|
| QQ Music | 78% | Requires separate contract |
| KuGou Music | 41% | Second creation authorization is not open |
3. Strategic positioning conflict
Kugou’s parent company, Tencent Music Entertainment Group (TME), implements multi-platform differentiated operations. Kugou is positioned as a “music library”, while the chorus function is mainly undertaken by National Karaoke.
3. Statistics of users’ hot opinions
| opinion type | Proportion | Typical comments |
|---|---|---|
| Functional requirements school | 62% | “The playlists are all on Kugou, but it’s too troublesome to switch to other apps for chorus.” |
| copyright understanding school | twenty three% | “Many covers themselves have risks of infringement, so it’s normal for platforms to be cautious.” |
| Comparison of competing products | 15% | “NetEase Cloud can use AI to sing chorus, but Kugou is still using the 2009 interface.” |
4. Industry solution reference
Other platforms’ solutions to similar problems are worth learning from:
•QQ Music: Using the "copyright whitelist" mechanism, only songs authorized by Chorus will be released.
•NetEase Cloud Music: Avoid copyright risks through AI voiceprint separation technology
•National karaoke: Establish an independent content review system and isolate it from the main APP data
5. Future Outlook
According to insiders, Kugou has launched an internal test of the "Light Chorus" function, and a limited beta version is expected to be launched in Q1 of 2024. This version may usenon-real-time synthesistechnology, that is, users record separately and then the system synthesizes them to reduce technical difficulty and copyright risks.
The current music platform competition has entered the stage of "functional refinement". Chorus is an important entrance to socialization. If Kugou cannot make up for its shortcomings in time, it may face the risk of continued user loss. Data shows that in 2023, the number of Kugou users who will switch to other platforms due to lack of functionality will increase by 17% year-on-year. This trend is worthy of vigilance.
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